Frequently Asked Questions About Copywriting
Q: What does a copywriter do?
A: Typically, there are three responses when I tell people I’m a copywriter.
Oh, with, like, patents and stuff? (Uh, nope - that’s “copyright.”)
You’re a writer! Cool! (Yes!)
What the heck is a copywriter? (I’m glad you asked.)
Long ago, in our very galaxy, copywriters wrote copy for newspapers, billboards, flyers, wanted posters (maybe?), and things like that. The word “copy” merely refers to text.
Nowadays, copywriters craft engaging, thought-provoking, action-inducing text (copy) for websites, social media advertisements, emails, landing pages, blogs, e-books, and whatever has words! We can still write billboards and wanted posters if you like.
That’s what’s great about us copywriters - we’re well-rounded in our writing abilities!
Q: Why do I need to hire a mental health copywriter?
A: You should hire a copywriter for the same reason you go to a specialist when you need something done right. If you have a cavity, you go to the dentist. If you have poor eyesight, you go to an optician. You wouldn’t try to fix these problems by yourself, right?
In the same way, copywriters specialize in creating compelling copy that leads potential clients to action. As your mental health copywriter and therapist copywriter, I use strategic SEO strategies and engaging informational content to get you noticed.
Basically, I help with your online advertising.
And let’s face it, today, that’s where you need to focus your efforts.
Q: What is SEO copywriting?
A: Unfortunately, you can’t just write whatever you want and expect to find your website on the first page or two of the Search Engine Results Page (SERP). That’s where Search Engine Optimization (SEO) copywriting comes in.
First of all, as an SEO copywriter, I focus on people - your target audience. What are they searching for? What motivates them? How can you solve their problems? What will drive them to take action?
Secondly, I research, research, research.
Thirdly, I curate engaging, useful content appealing to your target audience that includes relevant, well-researched keywords.
With current, well-crafted SEO-rich content on your website, Google will see your website as valuable and rank you higher.
It’s like a little word magic!
Q: How much does a copywriter cost?
A: Well, that’s a tricky question! The answer depends on so many variables, including your needs and your copywriter’s expertise. (You know, “You get what you pay for.”)
Some highly successful in-demand copywriters charge $5,000 just for a discovery phone call! (I don’t charge that much. I charge $5000 LESS than that — ehem, it’s free.) That’s how important copywriting is - some larger companies don’t bat an eyelash at such a price tag.
My prices are very competitive. I’m not going to overcharge you some ridiculous number. But I am going to charge what I’m worth! (Everyone should.)
If you need something written that you don’t see listed, no problem. I love writing. I can write whatever you want! Just contact me, and we’ll chat about it.
Q: Can’t I just do my own health and wellness copywriting?
A: Sure! I’m a firm believer in the “you-can-do-anything-you-set-your-mind-to” mentality.
But just because you can do something doesn’t mean you should. (Have you met burnout? Not pleasant.)
You see, copywriting is more than just writing words. Copywriting takes a LOT of time. You have to do your research, write, edit, proofread, edit again, optimize, and proofread again. Plus, it’s an ongoing learning process. As a copywriter for therapists and a mental health copywriter, I am constantly researching, growing, and honing my skills. That takes time too.
If you have an excess of time after doing your day job, then you most certainly can!
And if you’d like to learn more about health and wellness copywriting, I’ve got some great mentors for ya! ;)